A few years ago, telecommunications professionals were most needed in broadcast journalism, public relations, performing arts, and similar industries.
But today, these professionals play a valuable role in businesses of all kinds.
In fact, a GMAT survey of 600 employers found that many companies were the first to look at communication skills when hiring. Basic written and verbal communication skills are important to all employees, but today’s top companies need communication professionals in their respective fields.
Brand storytelling isn’t just for your company’s target customers. Companies also need to communicate effectively with their employees, suppliers, and collaborators. Unless employees understand the company’s mission, goals, and values, these important qualities cannot be communicated to the public.
Communication experts help companies create interesting and effective messages for both their target markets and their employees. Without such professionals, the company runs the risk of communication errors that can alienate customers, irritate employees, and damage the company’s reputation. We believe that you do not want to fall into this trap.
Find your voice. Get ahead. Get an expert from Beryl Consult to manage your business communication.
Start your brand storytelling by improving yours first. See some tips to boost your LinkedIn profile here.
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